Consultancy Report for Anthonys Orchard Case Study

Consultancy Report for Anthonys Orchard - Case Study Example The trend analysis of the company’s key items in the income statement and the statement of cash flow. In addition, the company has three business units (the prepared apple products, pick your own apples and community events). An analysis will be included that evaluates the contribution of each of the business units to the company’s total revenue. Fourth, using the company’s sales, profit and costs, an analysis to assess the effects of the changes in sales and costs on the company’s profit will be included (CVP analysis). Fifth, based on the company’s budgeted income statement, statement of financial position and cash flow statement, a what if statement will be conducted to evaluate the effect on the company’s financial position, of changing some assumptions. In this section, investment appraisal tools such as ARR, payback period, the net present value and the internal rate of return will be consulted to aid decision-making concerning the proposed investment. Thereafter, using the basic rule for accepting or rejecting projects as stipulated by each of the mentioned appraisal tools, an investment advice will be provided. If the results of the appraisal, points that the project is worthy to be pursued, the company will need a substantial amount of funds to facilitate the acquisition of the equipment. Consequently, an analysis of the alternative sources of finance (including the advantages and disadvantages will be provided) to enhance the choice of a preferred source of finance based on the company’s capital structure. This section will include a balanced scorecard developed to aid the measurement of the company’s performance. In addition, the effect of expanding the company’s on the company’s performance will also be

MRKT Research Paper Example | Topics and Well Written Essays - 5000 words

MRKT - Research Paper Example As a result of this revolution, the world has been automatically transformed into a single well connected global entity. It needs special highlighting of the fact that the technological revolution that has affected both the developed as well as the developing markets has brought a tremendous change in the nature and behaviour of the masses around the world. The consumers and masses of the present day increasingly prefer to live a dual life. This dual life promotes physical presence in the real world as well as virtual presence in the internet connected world. In order to stay connected to their virtual selves in the virtual world, the masses prefer to use various smart technology devices like Smartphones, I-pads, tablets. It is highly interesting to mention that the intense acceptance and usage of the technological devices has resulted in enormous acceptance of the multiple social networking sites. From the marketing point of view, it has to be said that for the purpose of better com munication of value to the customers as well as the target audience, creation of relevant product which will satisfy the needs existing in the market is of tremendous importance. For the purpose of acquiring knowledge and needs of the masses, it becomes highly essential on the part of the marketers to engage in the process of market research. Recognizing the trend of the young consumers to stay online for a considerable part of the day as well as night, marketers entitled with the responsibility of communicating the values of various kinds of products and services, are focusing on the process of engaging with their customers through the online platform. The online marketers in order to attract more and more of the online target audience are designing various kinds of interesting web enabled applications which automatically collects and tracks the users data as well as various other relevant specification. Needless to mention that in the bid to browse the highly interesting applicati ons, the online community of consumers ends up revealing a considerable amount of personal data. This essential data is being mined by the data scientists and data experts using the technology of Big Data. However, it has to be mentioned that the needs and demand related to normal products and services is highly different as compared to products and services that belongs to the health care sector. It has to be stated that for the purpose of significant understanding of the attitudes of the public as well as the trends of the consumers in regards to various healthcare products and services, a much specialised kind of research and market survey has to be conducted. While discussing about the various kinds of research data that is often considered by the private as well as government organizations belonging to the healthcare sector, the focus and importance has to be given on health survey data, general consumer based information as well as administrative data which is resulted from mu ltiple health care delivery systems (Goodby and et.al, 15). For the purpose of generation of relevant data, organizations belonging to the healthcare category often collect a lot of data which are generated as a possible by product of various operations of the organization. Now with the fast changing consumer needs and demands, the organizations providing services and products of the health care s